Finally, we have the piece de resistance, BC’s crowning achievement, the gleefully meta-tastic My Name is Bruce. The Chin cashed in every single bit of b-movie cred he had accumulated for the making of this picture, and his ROI, at least in terms of us true fans, is tenfold at the least. It is a love letter to us, signed with a kick to our nuts instead of a kiss, and that is the way we like it. I think that the least us fans can do in return the favor to the man and stop asking him about a Brisco movie, or Bubba Nosferatu, or goddamn Evil Dead 4, and start asking about what the next picture coming straight from his heart to your eyeballs is going to be.

In closing, I may not have explained to you effectively why Bruce is so important to me, but I bet I convinced you that my adoration of the man and his work and ethic is not ephemeral: he has been bringing an “Oh, shit!” to my lips for well over twenty-years now, and I sincerely hope he continues it for another twenty.  

PS: His second book, Make Love! The Bruce Campbell Way, seems to be the blueprint for My Name is Bruce, and is well worth your time to read.

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